GAME UK now sells Wii U eShop codes (and 3DS codes too)

First European retailer to do so, apparently.

Still pricey, still sometimes more expensive than the physical, but most are £8 cheaper than getting the games directly from the eShop.

http://www.game.co.uk/webapp/wcs/stores/servlet/HubArticleView?hubId=214844&articleId=214845&catalogId=10201&langId=44&storeId=10151&cm_sp=topnav-_-Wiiu-_-eShopLogo

EDIT: Since posting this in the Wii U section, I realised they do 3DS codes too.


UPDATE: A friend tried this. Got the code immediately via email.

Worth acknowledging that GAME add 25% extra onto trade-in prices when you put the credit towards digital products, like Steam keys, Live points and presumably these eShop download codes.